Analyze The Concept Of Tourism And Tourism Planning - Samples

Question: Discuss about the Analyze The Concept Of Tourism And Tourism Planning. Answer: The industry of tourism is a recent one and has made significant advancements in the recent times. In the recent times, tourism has evolved as one of the major industries of the world and makes a significant contribution towards the economic framework of the various nations (Mowforth Munt, 2015). Therefore, the various nations place special insistence on the development of the tourism industry of their nation as that is likely to contribute a significant amount to the economy of the nation or the country concerned (Murphy, 2013). However, it is often seen that an effective planning is required for the overall growth as well as the development of this particular industry and thus the various nations often take the help of various innovative strategy for the promotion ad the management of their tourism industry (Horner Swarbrooke, 2016). It is significant to note that the concept of planning in the sphere of tourism can be defined as the dynamic process of determining goals, systemat ically selecting alternative courses of actions to achieve those goals, implementing the chosen alternatives, and evaluating the choice to determine if it is successful (Mowforth Munt, 2015). Thus it can be said that planning forms an important part of the entire process of business of the tourism industry and the various nations and business organizations should focus on this particular aspect to bring about an overall growth as well as the development of their tourism industry (Horner Swarbrooke, 2016). This essay will analyze the concept of tourism and tourism planning in the context of the development of the tourism industry at the Clipper Bay. Stakeholders form an important part of any business organization and for that matter in the genre of tourism industry as well. It is significant to note that they are the ones who have invested in the business process of the business organization and take an active interest in the overall growth as well as the development of the business organization concerned (Page Hall, 2014). In addition to the people who have invested in the business process of the business organization the various stakeholders are also the diverse accountants, groups, organization, members, or system that affects or can be affected by an organization's actions (Page Hall, 2014). Thus, it is obvious that the various stakeholders will take an active interest in the business operations as well as the strategies which are formulated and implemented for the operations of the business organization concerned (Eshliki Kaboudi, 2012). The role played by the various stakeholders becomes very significant when the touris m industry is taken into consideration. It is to be noted that as the stakeholders are the ones who have invested in the company and take an active interest in the performance of the company or the business organization concerned therefore it becomes very important for the business organizations to convey the relevant information to them and also to take their approval before the implementation of any particular strategy which is likely to affect the prospects of the business organization in a significant manner (Eshliki Kaboudi, 2012). In the opinion of R. Edward Freeman's articulated in his famous work Strategic Management- A Stakeholder Approach, stakeholders as those groups without whose support the organization would cease to exist. Furthermore, it is significant to note that in the context of tourism planning the stakeholder theory perspective becomes very important. This particular perspective is a very important viewpoint on tourism is the functional approach in which touri sm is observed as a proactive force which, if developed appropriately, seeks to maximize positive returns to a communitys overall growth while minimizing the costs to the environment and culture. A functional approach also suggests that all parties or stakeholders interested in or affected by this business within a particular market or community should collectively manage the tourism system (Page Hall, 2014). In the opinion of many people there are primarily three major benefits of having an effective collaborative relationship with the various stakeholders in the genre of tourism planning, namely, firstly, it reduces the cost incurred by the tourism company which it incurs in the event of a conflict between the business organization concerned and the various stakeholders (Cook, Hsu Marqua, 2014). Secondly, the involvement of the stakeholders in the decision making process helps to legitimize the decision made during the process and thereby save not only the time but also the resources of the company concerned (Cook, Hsu Marqua, 2014). Thirdly, the consultation with the stakeholders also helps the companies in the process of the coordination of policies and related activities (Cook, Hsu Marqua, 2014). These in short are some of the benefits of consulting with the various stakeholders in the genre of tourism planning. Cost-based analysis (CBA) can be defined as the process by means of which business decisions are analyzed. The benefits of a given situation or business-related action are summed, and then the costs associated with taking that action are subtracted (Barney, 2014). It is significant to note that the various business organizations make their decision about the opening of any new branches if their organization or the launch of any new products on the basis of this particular kind of analysis (Barney, 2014). This framework becomes especially important when the tourism industry is taken into consideration. It is often seen that the various business organizations launch new products or services in the market without taking any consideration the cost based analysis and therefore end up incurring a significant amount of loss in the process (Hall, 2012). Therefore, it is very important for the various business organizations to take into consideration this particular framework. This particular framework becomes especially significant when the tourism sector is taken into consideration. It is often seen that the various business organizations develop their tourism industries in locations where the cost incurred by them for the conduct of the business is much higher than the profit made by them (Hall, 2012). It is significant to note that the area of Clipper Bay is a natural location with only 5000 dwellers and the adjoining area is surrounding. Therefore, if tourism is developed at that particular area the business organization will develop to construct hotel and other infrastructure at the area at the location which is likely to take a significant amount of capital. However, since the location of the area is near the beach and surrounded by the forest so it is likely to appeal to many tourists who want to get away from the busy life of the cities and also the bustle associated with it. Thus, it can be said that on the basis of this particular framework it will be fairly profitable to develop the Clipper Bay into a tourist location. The tourism industry is used by the various nations of the world for the purpose of the revitalization of the economy (Lacher et al., 2013). It is to be noted that the industry is one which requires a minimum amount of investment and therefore the capital gain of the industry is very high (Lacher et al., 2013). Therefore, this process can be used by the area of Clipper Bay to revitalize its dwindling economy. It is to be noted that the area of Clipper Bay depends solely on the fishing industry for its economy. Moreover, the area is not very arable and thus the natives have not much inroads into the sector of agriculture. Furthermore, as the area is surrounded by forest and the natives have not yet leaned to make significant use of the forest resources. Therefore, the area can significantly gain from the development of the tourism. It is often seen that tourism is used by the various countries and locations in particular for the process of revitalization of their economies so that the Clipper Bay can also use the same concept for the process of economic growth as well as development. The more number of tourists comes to this particular location the more economic resources the area will be gaining and the more will be the development of this particular location (Briassoulis Van Der Straaten, 2013). In addition to that, the development of the tourism industry in the area is also likely to open up new avenues of business opportunities in the area the yacht business, hotel industry, food industry, travel industry and various others (Briassoulis Van Der Straaten, 2013). Furthermore, these industries will also provide considerable job prospects to the natives of this particular area who had to depend on the process of fishing for their livelihood (Cooper, 2013). The development of the tourism industry in the area is also likely to lead to the development of roads and other infrastructures in the area which will contribute in a significant manner to the economic deve lopment of the area (Cooper, 2013). Clipper Bay is a fairly underdeveloped area with only two road- a narrow road and the other one a two way coastal road. In addition to that, much of the area is surrounded by the forest and no significant hotels or other attractions apart from the natural ones. However, the area is a flat one and very suitable for the construction of the hotels, restaurants and other attractions which form the core of the tourism industry. Furthermore, much of the area is infertile and therefore, the various business organizations can select the location for the construction of the hotel and other infrastructural requirements as per their preference of location. It is significant to note that infrastructure forms an important part of the tourism industry and the more developed a particular area is in terms of the infrastructure the more changes it have for attracting the various tourists (Holden, 2016). Therefore, the development of tourism is one of the basic needs for the effective development of t he tourism industry in the area of Clipper Bay. Therefore, for the effective growth as well as the development of the tourism industry the tourism industry needs to construct hotels, restaurants and others as they play a significant role in attracting the various tourists (Holden, 2016). It is often seen that the various tourists like to go to a place which boasts of proper infrastructure and thus the area of Clipper Bay will have to develop proper infrastructure to attract the various tourists. The backbone of the economy of Clipper Bay is its fishing industry and apart from that there are no other significant industries in the area. Agriculture is not much in practice in the area of Clipper Bay as much of the land of the area is infertile. In addition to that, the natives of the place do not take much help of the natural resources offered by the forest. Thus it would be fair to say that the development of the tourism industry at the Clipper Bay is likely to add a significant value to the dwindling economy of the area. In addition to that, the development of the tourism industry is likely to create new job prospects for the natives of the place who had to rely solely on fishing. In addition to that, the process of the development of the tourism industry entails with it the process of the infrastructural development which will again boost the economy of the area in a significant manner (Veal, 2017). Furthermore, with the development of the tourism industry and the yacht indu stry will also develop the fishing industry of the area on which the natives depend for their livelihood (Veal, 2017). The social climate of the Clipper Bay is a very congenial one and is likely to benefit from the development of tourism. It is significant to note that the people in this particular area having been living for generations and do not take the help of the latest innovations and technology. Fishing forms the core of their livelihood and the women folks prepare the meal for the family members. The area is also known for its exotic sea food and every year before the start of the fishing season the natives organize a festival to please the Gods. Therefore, the development of the tourism industry is likely to affect the social climate of the area in a significant manner. The festival celebrated by the natives can become one of the chief attractions for the tourists coming from the different parts of the world (Smith, 2012). In addition to that, the fishing industry can also gain significantly from the incorporation of the tourism and its related aspects. The area can gain significantly from the association with the other cultures and social trends which the tourists are likely to bring with them to the area (Smith, 2012). Thus it would be fair to say that the area will gain significantly from the influx of the various other social and cultural trends. The Clipper Bay is located adjacent to the beach on the one side and on the other side there is a forest. The bay is located at the foot of a series of hills and thus it can be said that it boasts of an exotic location. Furthermore, the presence of the limestone caves in the nearby region also adds to the natural beauty of the bay. The area where the bay is located is a flat one and very congenial for growth and infrastructural development. Thus, it can be said that if tourism is developed at the location then a bit of the natural beauty of the region will be sacrificed however the disadvantage will be compensated by the benefits which the development of the tourism industry is likely to provide to the natives of the place. Furthermore, it can be said that the development of the tourism industry in the region will help in the effective utilization of the resources of the forest which the natives have not been able to use effectively since their settlement in this particular region (L ew, 2014). Thus, it can be said that the development of the tourism industry in this particular region is likely to add to the environment of the location in a significant manner. To conclude, it becomes evident from the above discussion that tourism although is it is one of the recently started sectors but is one of the fastest developing industries in the world. The tourism industry is often used by the various nations of the world for the process of the revitalization of their dwindling economies. Furthermore, the development of the tourism industry in a particular sector also makes a significant contribution towards the social as well as the cultural landscape of the area because of the influx of the various other cultures. Thus, the tourism industry is used by the various nations of the world not only to bring about the economic revitalization of the area but also to bring about an overall growth as well as development of the place. Therefore, the Clipper Bay can also utilize this particular industry to bring about an overall growth as well as the development of their region. References Barney, J. B. (2014).Gaining and sustaining competitive advantage. Pearson higher ed. Briassoulis, H., Van Der Straaten, J. (Eds.). (2013).Tourism and the environment: regional, economic, cultural and policy issues(Vol. 6). Springer Science Business Media. 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